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Digital Marketing Scorecard
Prerequisites: While there may be some overlap, there are basics assumed here that are covered in the Brand Identity and Marketing Scorecards.
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1. We continually research the preferences of our prospects by tracking their favourite influencers, search terms, online activities, purchasing trends, and social media.
Not at all
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5
Stellar
Clear selection
2. Every page of our website has an interaction goal to guide the prospect toward a specific action or decision.
Not at all
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5
Stellar
Clear selection
3. We have a CRM (customer relationship management) database or platform.
Not at all
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4
5
Stellar
Clear selection
4. We can easily and quickly create landing pages to attract attention or offer value in a targeted way, via a landing page app or hidden website pages.
Not at all
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3
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5
Stellar
Clear selection
5. Email and/or text messaging is a key component of our online marketing strategy.
Not at all
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3
4
5
Stellar
Clear selection
6. We regularly distribute content that is interesting or valuable to potential clients.
Not at all
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5
Stellar
Clear selection
7. We focus our energy on social media platforms that are high-value for our business, and avoid low-value activities and platforms.
Not at all
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4
5
Stellar
Clear selection
8. We are the centre of a community hub, an inspiring presence, thought leader, or influencer in the social media platforms where our clients tend to hang out.
Not at all
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4
5
Stellar
Clear selection
9. YouTube is a key component of our marketing strategy.
Not at all
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3
4
5
Stellar
Clear selection
10. We regularly encourage our clients and network to post reviews and testimonials on Google or Facebook.
Not at all
1
2
3
4
5
Stellar
Clear selection
Digital Marketing-related goals I want to work on this Quarter.
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