LootSwap's Guilds are Yield Farms built on the Harmony Protocol. Within the LootSwap ecosystem, we have "OP" Guilds which are official partners of LootSwap. Not all guilds are official partners for LootSwap and Guild Leaders are free to choose their own path for their tokenomics/road map. Guilds are simply a way to cross market, participate in the yield farming distribution model, and to raise funds for your development roadmap.

Guilds introduction:
https://lootswapfinance.medium.com/guilds-patch-notes-20210606-69fc10aed9cb

LootSwap Quest(Farms) Management
https://lootswapfinance.medium.com/quest-pools-leveling-up-patch-notes-20210614-1ed3166a9da5

LootSwap White Papers
https://lootswapfinance.medium.com/lootswap-white-papers-roadmap-d48747fa69

Before submitting your guild application, consider these:
The current fee to make a guild is 20,000 LOOT

You choose the token's name, symbol, max supply, initial mint, emission schedule, locked up rewards, deposit fees, withdrawal fees, what quest pools you want, etc.

For projects that minimize the risk of rug pulling become "OP", the guild leader will become a member of the High Loot Council. You can read more about the HLC in the white papers but basically you'll help influence the direction of LootSwap.