Brand Name

Foundation Date

What is your company's mission? This question is crucial. If you do not have a mission yet, think about the short-term needs your brand fulfills.

What is your company's vision?

List the values that your brand identifies with:

What are your brand's objectives?

In your opinion, who is your target audience? Describe your ideal customer. Think about the customer who you envision consuming your brand.

Please mention several reference brands for yours. Try to mention brands directly related to yours or those that offer similar services.

Please indicate the services currently offered by your brand: List each of the services you provide and indicate the cost of the services if possible. If it's a personal brand, based on the category, provide any other important details about your service.

If your brand were an animal, what would it be?

If your brand were a car, what would it be?

If your brand were a color, what would it be?

If your brand were a person, how would it be? When describing this person, think about their tastes, behavior, and preferences.

Provide some terms that could be useful for us as part of a glossary in brand management. Think about terms that might be more difficult and that our team should be aware of. You can mention terms specific to your business sector.

Describe your company's activities on any given workday.

Describe the origin of your brand. How was it formed?

To understand your expectations: What do you hope to achieve with your brand's digital presence?

Are there any constraints we should consider? Indicate any restrictions that should be taken into account regarding budget, strategy, tactics, or content.

Please indicate your most available time so that our team knows when to contact you.