CMSF Social Media Survey

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The California Marine Sanctuary Foundation is a nonprofit organization that seeks to use social media to communicate about California's coast and ocean to people who live by it, visit it or just love it.

The following survey will help us determine what information is most compelling to you and ascertain awareness of California’s marine protection efforts. Please answer all questions to the best of your ability.

Name:

Email:

City/Town:

Zipcode:

Organization:

Social Media handle(s) or account(s):

Question 1: What are your main activities in California’s ocean and marine areas? [select all that apply]

Fishing-related (angler, fishing tour guide, bait and tackle shop, etc.)

Boat-related (boater, charter boat company, boat landing, sailor, kayaker, captain or crew, etc.)

Wildlife-related (whale-watching cruise, biologist, abalone diver, etc.)

Water sport-related (surfer, kayaker, diver, snorkeler, paddleboarder, windsurfer, parasailor, etc.)

Recreation-related (volleyball player, beachcomber, sunbather, etc.)

Government-related (Tribe, local, state or federal government, lifeguard, leader or member of a Board, Commission, or Council related to a coastal community, etc.)

Other:

Question 2: What social media do you use? [select all that apply]

Facebook (Pages, Groups, Events)

Instagram

Twitter

Snapchat

Other:

Question 3: What kind of information do you see on social media, related to California’s ocean and marine areas? [select all that apply]

photos and videos of water/landscapes

photos and videos of people/groups

selfie photos and videos

photos and videos of fish/that day's catch

underwater photos and videos

information about conservation and protection

stories (about someone’s experience on the ocean, etc.)

results/winners (of sports contests, boat races, fishing derbies, etc.)

statistics (like fish counts, surfer rankings, etc.)

food-related information like seafood photos, recipes, etc.

advisories and regulations

Other:

Question 4: Why do you think it’s important for California’s ocean, beaches, and waterways to be healthy and clean? [select all that apply]

people’s recreation and enjoyment

fish and wildlife populations

future generations of people

public health and safety

upholding California’s laws and regulations

conservation, protection, and sustainability

Other:

Question 5: Have you seen information on social media specifically about California’s Marine Protected Areas (MPAs), “marine life protected areas,” “marine reserves” or “marine sanctuaries”? [select one]

no, not really

yes, sometimes

yes, often

unsure

Clear selection

Question 6: Do you actively seek information about California's Marine Protected Areas (MPAs) on social media? [select one]

yes

unsure

Clear selection

Question 7: Did you know about California's MPAs before you saw them on social media? [select one]

yes

unsure

Clear selection

Question 8: Do you know where to find more information on MPAs?

yes

unsure

Clear selection

Question 9: If you answered yes to Q8, where do you get your information on MPAs?

Question 10: Do you agree with the following statements? [select all that apply]

I am able to explain MPAs to a friend or customer

I am able to give examples of the benefits of California MPAs

I am able to share facts about California MPAs

I know the boundaries of my local MPAs

I know the role that MPAs play in protecting California’s coast and ocean

Question 11: Do you agree with the following statements? [select all that apply]

California MPAs play an important role for society

California MPAs play an important role for the environment

California MPAs need greater enforcement

California MPAs are not working

California MPAs are preventing me from enjoying my hobby

California MPAs are too restrictive

We need more MPAs in California

Question 12: What information about California’s ocean and marine protected areas would you like to see more of on social media? [describe briefly]

Question 13: Please give an example of some information you saw on social media related to California’s ocean and marine areas, that you liked or found interesting. Why did you like it? [describe briefly]

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