A current study on IMC strategies adopted by Indian start-ups of varied industries

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A current study on IMC strategies adopted by Indian start-ups of varied industries

This study examines the integrated marketing communication (IMC) strategies used by Indian start-ups in different industries. It analyzes the effectiveness of various IMC tactics, including advertising, public relations, direct marketing, personal selling, and digital marketing, in promoting start-ups' growth and success in the Indian market.

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