B2B Link Building Study March 2024 by Getmentioned team

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The goal of this study is to research the active state and challenges related to link building in B2B marketing after recent March Google Update.

This study is for B2B marketers who are dealing with search traffic.

The survey data will be used to create a comprehensive industry report, which will be first shared with all survey participants and then published on the blog https://getmentioned.today/.

Approximate time to fill: 5 minutes.

All responses will be kept confidential. We won't send commercial spam to the email you provide for receiving results."

Company size

Industry

Management Level

Years of experience in B2B marketing

By March 2024 do you run active link building campaigns?

Yes, we're building links

No, It's on pause

Clear selection

Which KPI is the most important for you while measuring the success of your link building campaigns?

Organic Search Traffic: Measuring the increase in traffic from search engines.

Referral Traffic: Assessing traffic generated from links on other websites.

DA/DR Growth: Evaluating success by growth of DR/DA metric

Conversion Rates: Tracking the percentage of visitors who take desired actions.

Return on Investment (ROI): Evaluating the overall return on the investment in link building activities.

Other:

Clear selection

What is the most cost/efficient link building method you practice?

Guest Posting/Link insertions/Niche edits

ABC Link exchanges

Digital PR, creative methods

Unlinked text mentions claim

Broken Link Building

Resource Link Building

Infographics

Other:

Clear selection

How effective was such method for your B2B marketing goals?

How many backlinks with your preferred method you achieved on a monthly basis?

For how many months were you building backlinks?

Which factor you believe is the most important while determining the quality of the links you acquire?

Relevance to Content: Ensuring the linked content is closely related to the website's content.

Domain Authority: Evaluating the authority and credibility of the linking website.

Anchor Text Relevance: Verifying that the anchor text is relevant to the linked content.

Link Placement: Considering the strategic placement of the link within the content.

Other:

Clear selection

Select the biggest challenge or issue for you that you have encountered while engaging in link exchanges?

Finding Relevant Partners: Tedious process of identifying suitable websites.

Quality of Link Partners: Concerns about partner credibility and relevance, adding complexity.

Negotiating Terms: Managing complex negotiations for mutual benefits.

Search Engine Penalties: Worry about potential search engine penalties, adding stress.

Budget Concerns & Growing Complexity: Financial constraints and increased difficulty over time.

Other:

Clear selection

Future Plans for Link Building

I plan to build even more links

I'll continue at the same pace

I'll pause my link building activities

Other:

Clear selection

Outsourcing Part:

Link Exchange Management

In-house

Outsourced

Clear selection

If you outsource link building, what is the biggest challenge you face?

Budget Concerns

Quality Concerns

Agencies Not Delivering What Was Promised

Other:

Clear selection

Results

Thank you very much for assisting in this research!

Survey start is 7 March 2024 and will last for 2 weeks, then 2 weeks to prepare and send results.

We plan to get at least 50 responses from B2B marketers.

Leave your email, so we can send results*.

*This email will not be used for spam, and do not subscribe you to anything. We will only send one email with a live report.

Feedback (optional)

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Clear selection

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