Debuted in 2013, formerly known as Fashion Guerilla, HKFG is an international program organised by Fashion Farm Foundation (FFF).
In HKFG SS23, 3 fashion labels were selected to present their latest collections in a fashion presentation and 8 fashion labels showcased in Paris during The Paris Fashion Week SS23.
《HKFG AW23》will have different fashion showcases and exhibitions in Paris and Shanghai accordingly. Participating designers will be invited to join the official fashion week calendar; showroom/ trade show. Through a series of showcases in Paris,Shanghai and Hong Kong, FFF aims to bring together fashion designers, industry stakeholders, fashion media, buyers, and professionals from different regions.
This season, 6-8 brands will be selected to join the HKFG AW23.
Main events includes:
- 2-3 brands out of the selected brands will be taking part in a Fashion Presentation in Paris FW.
- All selected brands will be sponsored on applying showroom/ trade show in Paris FW and Shanghai FW, showcasing their AW23 collection.
- All selected brands will be participating in a networking event holding in Hong Kong.
- All selected brands will engage with a retail store & online retail platform for B2C opportunities.
Requirement:
- Qualified applicants must register their business with the Business Registration Office in Hong Kong and could successfully show a valid Business Registration Certificate in Hong Kong.
- A Hong Kong bank account for receiving sponsorship (Preferably Hong Kong company held bank account)
- Both Paris Fashion Week Womenswear AW23 and Shanghai Fashion Week Womenswear AW23 are required for participation. (Prior to attending Paris Fashion Week physically if there is a collision between both official schedules)
- Available stocks/samples are needed as preparation & launch at the retail store & E-commerce platform. (Scheduled after PFW & SHFW, period length around 1-1.5 month)
Interested brands are invited to fill in this online application on or before 22 December, 2022 (Thur).
Shortlisted brands will be contacted and invited to attend an interview.
Project duration: January to June 2022 (Accurate date TBC)
Location: Paris, Shanghai and Hong Kong
Deadline of application: 22 December, 2022 (Thur) 11:59pm (HK Time)
For queries, please contact us at
info.fashionfarmfoundation@gmail.com or reach us by calling +852 2153 3357.
** Due to the current COVID-19 pandemic situation, the format of the program might be subject to change according to the French Fashion Federation.
***The judging panel will consist of representatives from the Hong Kong fashion or related industry. Interview dates will be in January 2023, and candidates will be notified individually.
****Applicants who are selected by other projects or programs organised by FFF will not affect the HKFG program entry limit.
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自2013年，FFF舉辦了以不同季度時尚為主題的國際大型企劃HKFG。上季企劃 HKFG SS23 與3個本地時裝品牌於巴黎以時裝演示展示了他們品牌的最新系列，另外連同6個本地時裝品牌實體展覽展示了他們品牌作品。
FFF最新企劃《HKFG AW23》將於2023年初開始。為推動香港時裝業在巴黎、上海及上海香港的發展，是次企劃FFF將帶同6-8個香港品牌，分別參與巴黎和上海的官方時裝展，並以不同模式展示最新一季的作品，促進各個時裝重點城市與香港時裝設計師，行業參與者和文化從業者之間的協同和交流。
《HKFG AW23》主要活動包括：
- 2-3個獲選品牌將參與巴黎時裝演示 [Presentation]。
- 6-8個入選品牌將同時獲贊助參與巴黎及上海時裝週的 [Showroom / Trade Show]，
在時裝週期間展出其品牌AW23系列。
- 入選品牌將出席一場於香港的交流活動 [Networking Event]。
- 入選品牌將與本地零售及網上銷售平台合作，給予直接銷售機會 [B2C]。
申請資格:
- 合資格申請者需要於香港商業登記署辦理的商業登記，並出示有效的香港商業登記證
- 申請者須提供香港銀行戶口以便接收贊助款項（公司持有的銀行戶口優先）
- 設計師須親身參加巴黎時裝週女裝AW23
（如果巴黎和上海兩個官方時裝週日程有衝突，需優先親身參與巴黎時裝週）
- 因需準備及參與本地零售及網上銷售平台售賣，需要於巴黎時裝週後準備好一定庫貨/樣板，準備拍攝/上架
（上架時段預定在巴黎及上海時裝週後，為期大約1個月-1個半月）
有興趣參與的設計師品牌請準備好資料，並於12月22日(星期四)或之前填妥網上表格報名。
入圍的品牌將有專人通知於2022年1月上旬進行面試。
企劃日期：2023年1月至6月 (稍後公佈確實日期)
活動地點 : 巴黎、上海及香港
截止報名：2022年12月22日(星期四) 晚上11時59分 (香港時間)
****入選FFF其他項目或企劃的設計品牌，將不會影響此品牌於 HKFG 的入選配額。
