Your Emotional Acoustic Brand Identity (EABI) - First Thoughts
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1. Have you already considered audio branding for your brand?
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2. Are you already aware of the enormous power of audio branding?
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While Mastercard spent millions for their audio branding campaign and Unilever's global CMO Keith Weed can't imagine that every brand isn't "doing the race to audio branding right now", many of the smaller brands, the ethical and conscious brands, are not aware of the power of the conscious use of sound and music.

In the video below you'll hear some scientific facts about this still very underestimated mighty powerful tool that can help really any brand generate more sales and grow.

Audio Branding - Why You Need It
3. What is your Brand Vision?
4. What is your brand's Mission & Purpose?
5. What are your brand's Values?
6. What is your brand's Target Market?
7. What Message & Attributes do you want to convey through your brand appearance?
8. What is your brand's Core Statement?
9. If your brand has a Tagline and/or Slogan, what is it?
10. On what occasions could you imagine using your audio branding?
11. What are the 3-9 pieces of music/songs (of all time) that catch and touch you the most?
(Feel free to add some links as well.)
BONUS Question 1

Do you already have an idea or any preferences in which musical direction (style, genre, tempo, instruments etc.) the sound of your brand should go?
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If yes, feel free to share your ideas
BONUS Question 2

Do you have any favorite songs or artists that you would like your brand's sound to be inspired by?
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If yes, feel free to share your ideas
(Feel free to add some links as well.)
BONUS Question 3

Do you want your brand song to have vocals & lyrics?
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Preferred language of song lyrics
Feel free to share any further thoughts and ideas.
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