Economics EE Multiplex Research 
Don't worry, all responses are anonymous. Thank you for giving your time to this. Appreciate you! 
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First of all, demographic questions! Which city do you live in? Write it capitalised like "Jaipur"   *
What is your/family's income level? 
Don't worry, all responses are anonymous.
 *
How often do you visit multiplexes for movie screening?  *
Once a month
5+ times a month
How much are you willing to pay for a standard movie ticket at a multiplex? *
Rank the following factors in order of importance when choosing a multiplex: ticket price, movie selection, location, amenities. (1 is highest) *
1
2
3
4
Ticket Price
Movie selection
Location
Amenities
Have you noticed any changes in ticket prices at multiplexes like PVR and Inox Leisure in the past year? *
Would you switch to a different multiplex if there is a significant difference in ticket prices?
 *
Do you feel that the merger of PVR and Inox Leisure has affected the affordability of movie tickets in your city?
 *
Rate your satisfaction with the pricing strategies employed by multiplex chains in your city.
 *
Lowest
Highest
Have you ever taken advantage of promotions, discounts, or loyalty programs offered by multiplex chains? If so, how often?
 *
Never
Always
Would you prefer multiplexes to offer more affordable options for concessions (e.g., snacks and beverages)?
 *
How important do you think it is for multiplex chains to consider affordability and accessibility when setting ticket prices and designing promotional offers?
 *
Not important
Very important
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