Are you an aspiring APR, but need support to get through the finish line? Consider joining a CalSPRA APR cohort! Join other CalSPRA members who are also pursuing their APR to reap the benefits of having a network of support. The cohort program is designed specifically for those who are serious about earning accreditation but who aren’t sure how or when to start. Note: The cohort complements but does not replace more intensive APR preparation courses and workshops.
A template cohort agenda with links to resources will be provided to each cohort, with the following intended outcomes:
- Develop a personal APR timeline.
- Develop a basic understanding of the four-step strategic PR planning process: research, planning, implementation and evaluation (RPIE).
- Begin to work on the Candidate Questionnaire.
- Identify a campaign idea for the Panel Presentation.
- Develop a statewide network of APR study buddies!
As a cohort, you will set the frequency, dates and times of your meetings. Cohorts will run approximately 12-16 weeks. Cohort meetings will be held virtually.
Registration Deadline: Register by March 31, 2024. Cohort will commence the week of April 1st.
Please complete the registration form below, and CalSPRA APR Chair, Heather McGowan will follow up shortly after the registration deadline passes. If you have any questions, please contact Heather at heathervmcgowan@gmail.com or 916.673.8868.
