“Communication.” “Dissemination.” “Engagement.”

These three words are often used to describe the collection of strategies aimed at supporting an RPP’s efforts to share the work with various stakeholder groups. In some cases, we’ve heard RPP-ers use these three words interchangeably, suggesting that “dissemination strategies” is basically the same thing as “engagement strategies”...which is basically the same thing as “communications strategies.” In other cases, we’ve heard RPP-ers argue that these three words are, in fact, *quite* different (and one, in particular, should never be used to describe partnership work at all!).

In this Deep Dive, we’d like to explore further what these three words mean to various RPP-ers, and what we can learn about how people are conceptualizing and operationalizing these words with respect to their RPPs.