Let's Elevate Stories & Change the Narrative
At 'The Cipher' blog, we love amplifying good work by podcasters from Africa and the Diaspora. So we're excited about the podcasting industry's potential to tell stories that are traditionally under - or misrepresented in other forms of media.
According to the ' Infinite Dial, 'more people than ever - an estimated 57 million people - listened to podcasts in 2021. In addition, Nielsen's leading research shows that 41 percent of podcast listeners in the US alone are people of color. Meanwhile, content leaders like Netflix and Spotify have expanded their operations to Africa.
Yet, less - much less -- than half of the most listened to podcasts of 2021 had a Black host or host of color. Big companies want to change this imbalance. We plan to help them find that content by amplifying podcasts and interviewing creators. We're well-positioned to do so because we have deep, award-winning roots in the radio and podcasting industries.
But this isn't about the companies; ‘The Cipher’ blog was created FOR producers like YOU. We want to know what's working for you now, how you feel about the podcasting industry, and how we can help you grow in the future. Your input will help us tailor our content to fit your needs.
So, please answer the questions below, and let’s change the narrative in podcasting together.