2023 Cafe Accountability and Responsibility Index (CARI)

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Inspired by the annual GLAAD Studio Responsibility Index (SRI) in the film industry which maps the quantity, quality and diversity of LGBTQ characters in films, I wanted to conduct a similar study for the cafe industry to map overall impact through the lens of guest experience, employment experience, and consumer perception. This study quantifies the current state of the cafe community, identifies responsibility placed on cafes to create positive guest experiences and healthy work environments, and reveals the extent to which the community holds cafes accountable to these responsibilities.

Through the analysis of consumer preference, experiences of cafe workers, and overall guest experience I hope to make observations and provide recommendation to the cafe community via publication later in 2023.

My goal is to reach as many cafes, baristas, connoisseurs, and anyone else in the cafe community as possible to collect statistically significant data. I would greatly appreciate as much detail as you can provide with your responses and if you could share this survey with others in the industry!

This survey is anonymous by default.

Google may ask for your email address, but it is not recorded as part of your response, and I will not be able to identify you unless you identify yourself in your response. I'd love to be able to contact you and learn more about your response!

If a question doesn't apply to you, please skip or put N/A. Thank you!

Date of Submission *

YYYY

Demographic Information

What BEST describes your role in the cafe community? *

Cafe Owner

Cafe Manager, supervisor, or equivalent

Barista

Server/Runner

Baker, Roaster, Kitchen

Maintenance, Supplier, Distributor, Etc.

Social Media (creator, food influencer, etc)

Coffee Connoisseur (not an influencer, but just likes coffee a lot)

Former cafe worker, out of industry for LESS than a year

Former cafe worker, out of industry for MORE than a year

Other:

What is your age range? *

15-24

25-34

35-44

45-54

55+

What is your gender? *

Male

Female

Prefer not to say

Other:

What is your Race/Ethnicity? *

Asian

American Indian or Alaska Native

Black or African American

Hispanic/Latin American

Native Hawaiian or Other Pacific Islander

White

Prefer not to say

Other:

What is your sexual orientation? *

Heterosexual (straight)

LGBTQ+

Prefer not to say

Other:

Have you faced discrimination of any kind in a cafe as a consumer or an employee? *

Yes

Other:

If yes, please describe what kind of discrimination you faced if you feel comfortable disclosing.

Age

Disability

Marital Status

Racial

Sexual Orientation

Other:

Clear selection

What is the closest major city to you? *

What is your annual household income? *

<$40,000

$40,000-$60,000

$60,000-$80,000

$80,000-$100,000

$100,000+

How frequently do you visit a cafe? *

Daily

5-6 days a week

3-4 days a week

1-2 times a week

2-3x a month

Rarely

What is typically the purpose of your cafe visits? *

Study

Social

Work

Other:

Per visit, how much do you typically spend at a cafe (in USD) *

5-7

7-10

10-15

15+

Are you currently in school? *

Yes

Highest level of education completed *

Did not complete high school or GED

High School or GED Equivalent

Some college, no degree

Associates Degree

Bachelor's Degree

Masters Degree

PhD or candidate

Other:

Do you have any dietary restrictions (V, GF, Lactose/Glucose intolerant) *

Yes

Other:

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