Assessing online Placements for Hotel distribution
Dear Participant,

thank you for taking time and sharing your experiences and thoughts with us. It's an assessment on how you rate placements enabling direct bookings via own hotel websites. Please use free text fields if you want to add additional placements or share more thoughts with us.

If you have questions regarding the short survey (5 minutes) please let us know: frank.kuwok@myhotelshop.de. At the end you'll have the chance to submit your mail if you're interested in getting the results. Otherwise your answer will be evaluated anonymously.

To give you a brief idea of the preselected placements, please consider the following short overview. You can right click and extend the view of the picture.

Thanks a lot for your participation!
myhotelshop
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Preselected Placements
How do you assess the potential (revenue and/or development) of following placements for hotel industry? *
Very high
High
Medium
Low
Very low
Can't answer
Bing Ads
Bing Hotel Ads
Facebook Ads
Facebook Travel Ads (Dynamic Ads for Travel)
Google Ads
Google Hotel Ads
Instagram Ads
Kayak
Selecdoo
Skyscanner
Tripadvisor
Trivago
How likely would you give following placement a try? *
Very likely
Likely
Undecided
Unlikely
Very unlikely
Can't answer
Bing Ads
Bing Hotel Ads
Facebook Ads
Facebook Travel Ads (Dynamic Ads for Travel)
Google Ads
Google Hotel Ads
Instagram Ads
Kayak
Selecdoo
Skyscanner
Tripadvisor
Trivago
How do you assess risks when implementing following placements? Potential risks (examples): cannibalization of other placements/strategies, loss of focus, cost structure, ... *
Very high
High
Medium
Low
Very low
Can't answer
Bing Ads
Bing Hotel Ads
Facebook Ads
Facebook Travel Ads (Dynamic Ads for Travel)
Google Ads
Google Hotel Ads
Instagram Ads
Kayak
Selecdoo
Skyscanner
Tripadvisor
Trivago
Which additional placements would you like to add and why? Shortly explain the potential regarding revenue expectation and development.
Generally speaking: What are your biggest concerns about adding new placements? You can name specific placements if you want.
Generally speaking: What are the greatest opportunities when adding new placements? You can name specific placements if you want.
Considering all the questions and your additional thoughts - Please rank placements you would focus on. Hint: 1 = Prio 1, please use Prio 1 - 5 only once. *
1
2
3
4
5
Do later
Won't do
Can't answer
Bing Ads
Bing Hotel Ads
FB Ads
FB Travel Ads (Dynamic Ads for Travel)
Google Ads
Google Hotel Ads
Instagram Ads
Kayak
Selecdoo
Skyscanner
Tripadvisor
Trivago
Other
Is there anything you want to add?
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