1. Win passage of a hands-free driving law. Plan and implement a campaign to encourage drivers to "break free" of their phones while driving.

2. Update a legislative and policy plan that integrates local action on infrastructure, education, distracted driving, autonomous vehicles, micro-mobility, and other priorities to include both high-level strategy and ground-level tactics.

3. Hire a full-time Advocacy Director.

4. Increase participation in local advocacy efforts and increase grassroots demand for bicycle infrastructure through Advocacy Academies.

5. Engage with Michigan cities to support local advocacy for bicycle infrastructure plans (speaking at city council meetings, meeting with city transportation officials, etc.)

6. Identify target communities to adopt Vision Zero policies and partner with local advocates to secure Vision Zero commitments and reduce crashes/ fatalities.

7. Support application process for Bicycle-Friendly America state ranking and incorporate feedback into planned actions to increase Michigan’s ranking.

8. Encourage and increase collection of bike/ped safety and usage performance data by MDOT and OHSP (Office of Highway Safety Planning) and explore integration of this data into infrastructure design and speed limit designation.

9. Double the actions taken to contact elected officials and representatives to promote policies, providing local support through OneClickPolitics and similar tools.

10. Develop candidate questionnaire and invite all candidates for office to respond through state or local channels.

11. Facilitate constituent visits to legislator coffee hours, providing key questions and talking points.

12. Communicate regularly with elected officials on issues that impact bicyclists.

13. Lead the Michigan state delegation to support federal action on bicycle-friendly policy.

1. Engage online through short surveys and in person to gather input and build consensus around this long-range plan.

2. Meet with members of bike groups in major Michigan metro areas (Detroit, Lansing, Grand Rapids, Kalamazoo, Traverse City, etc.) to develop mutually supportive relationships and encourage local advocacy.

3. Form partnerships in every region of the state to support local bike-friendly advocacy through trainings, resources, and technical support.

4. Encourage the creation of temporary demonstration projects as a means of experimenting with new practices for protected bicycle infrastructure.

5. Plan and implement membership drive for 2,020 members by the end of 2020, drawing from all types of cyclists (casual, youth, all abilities, e-bike, mountain, diverse, etc.) and continue membership growth of at least 5% per year.

6. Develop a marketing/outreach plan for targeted member types, to increase socioeconomic diversity of members. Develop a bike shop program to reach more traditional potential members (posters, literature, scan codes, etc.)

7. Develop and conduct an annual member survey to measure cyclist type and demographics of LMB membership base.

8. Be a follower, an ally, and a leader as appropriate with diverse organizations, giving impacted communities space and resources to address historical and current injustices in planning and advocacy for streets and mobility.

9. Measure the impact of bicycling on economic prosperity and sustainability for the purposes of planning interventions to increase positive impact. Build the case for bicycling’s value to economic prosperity for all.

1. Establish LMB as a connector and central clearinghouse for information and referral, serving as the go-to source on bicycling.

2. Build LCI (League Certified Instructor, through the Smart Cycling program) network. Establish training pipeline for Michigan LCIs.

3. Train law enforcement officials on bicycle-related law.

4. Create Safe Passing PSAs, offering a communications and/or enforcement toolkit with video, audio, and print.

5. Develop a communications plan to engage the public, build media relationships and increase earned media exposure for bicycling, potentially including PSAs. Track topics addressed in communications and level of response.

6. Launch bikequiz.org online safety quiz website and video.

7. Translate “What Every Michigan Bicyclist Must Know” booklet into Spanish and distribute.

8. Hire a full-time Education Coordinator.

9. Actively build and maintain partnerships with public health organizations to promote bicycling for exercise and wellness.

10. Become an active ally to Safe Routes to School programs.

11. Explore partnership opportunities with Specialized Foundation, focused on bicycle education in schools.

12. Develop bicycle-related driver education curriculum in partnership with MDTSEA (Michigan Driver Traffic Safety Education Association).

1. Gather data to identify on-ramps to bicycling for cyclists of all ages and abilities

2. Facilitate 3-4 new bicycling events to promote engagement, focused on new audiences (less experienced riders, gravel riders, youth, women) and integrating experiential/educational elements. Track participant satisfaction and success in attracting new riders.

3. Operate four or more annual bicycle tours (Shoreline West, MUP, Sunrise Adventure, and HUB Fest in 2020) to encourage ridership and support LMB’s mission.

4. Adjust existing events to increase fun factor and add new options such as peer-to-peer fundraising, hotel support, additional meal or snack options, e-bike support, etc. Track impact on rider satisfaction and return rates.

5. Promote and support programs such as National Bike Challenge, Bike to Work Day, etc. and people whose passion and commitment inspire others to ride, including through Micro-Grants and annual awards.

6. Promote the inherent benefit of safety in numbers as more people ride more often.

7. Create a sustainable approach to conducting statewide bicycle counts, in partnership with local clubs.

8. Strengthen collaborative partnerships with Michigan Trails and Greenways Alliance, Michigan Mountain Biking Association, and local trail groups.

9. Foster relationships with local bike shops and “Big Box” stores through a communications strategy that benefits both LMB and bike sellers.

10. Conduct or commission a study of the economic impact of LMB events and sustainability impact of bicycling in Michigan.

11. Publish and distribute an annual Michigan Ride Calendar of state bicycling events.

12. Rebrand the LMB magazine to fit the updated mission. Update style guide to include new mission, vision, values, and wordmark.

13. Establish metric for member contact frequency across channels and measure baseline. Increase member contact frequency and expand channels to include local club newsletters, universities, and other organizations.

1. Strive to develop a staff, board and volunteers that reflect the diversity of the communities of Michigan.

2. Develop an emergency staff leadership succession plan, including documentation of key activities and processes.

3. Evaluate and revise current committee structure and function, adding at least two LMB members (non-board) to each committee.

4. Plan and implement board member cultivation and development process, including on-boarding, resource binder, board training, mentoring, etc. Facilitate board member participation and/or adoption of new activities and initiatives.

5. Provide staff with systematic opportunities for performance review, professional development, and career advancement. Improve staff onboarding process.

6. Develop a volunteer and paid intern mentorship and recruitment program to increase diversity and grow talent pool.

7. Evaluate operational efficiency with clear links between strategic plan, operating plans, and evaluation metrics.

8. Develop additional major donors and grow business and corporate fundraising to adjust for cash flow with grants. Pursue family foundation grants to support operating budget.

9. Establish sustainable funding source for Micro-Grant program.

10. Explore purchase of a building for LMB offices.

11. Grow LMB endowment through investment growth, budget surpluses, and major donor campaign.