A.V.EDUCATION SOCIETY'S DEGLOOR COLLEGE,DEGLOOR

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Internal Examination M.Com. S.Y-2021-22 (Subject- Marketing Management-I)

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Name Of the students *

Class *

Roll No *

Aadhar No *

Exam Date *

YYYY

E-Mail *

Mobile No *

1. _____ is the father of Modern Marketing. *

A. Abraham Maslow

B. Lester Wunderman

C. Peter Drucker

D. Philip Kotle

2. Marketing is a process which aims at ________ *

A. Production

B. Profit-making.

C. The satisfaction of customer needs

D. Selling products

3. ________ is not a type of Marketing Concept. *

A. The production concept

B. The selling concept

C. The societal marketing concept

D. The Supplier Concept

4. Marketing segmentation is useful for___________ *

A. Prospects Identification

B. To know the customer’s tastes and preferences

C. To target current clients

D. All of the above

5. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation? *

A. Geographic

B. Demographic

C. Psychographics

D. Behavioural

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