INTRODUCTION:
Hi there! I'm Kerr, a fourth-year 'Media & Communication' student at Glasgow Caledonian University.
I have designed this questionnaire to collect data for my undergraduate dissertation. I aim to investigate if video advertisements for vegan alternative foods - i.e., plant-based meat and cheese alternatives - can affect the population’s opinions and consumption intentions for these vegan products.
I'm keen to get responses from omnivores (meat-eaters), vegetarians, pescatarians, vegans, flexitarians, and any other dietary groups. Doing so will allow me to understand whether dietary choice has a meaningful correlation to a preference in the video advertisement's messaging style.
This questionnaire will take 10 minutes to complete. That time includes watching 4 short ads.
If you know anyone who might find this questionnaire interesting, please feel free to share it with them. If you do, I'll deeply appreciate it.
ELIGIBILITY:
1) You must be 18 or older.
NOTE:
1) This questionnaire is completely voluntary. As such, if you don't wish to take part, simply close this tab.
2) Likewise, if you start this survey, but later decide you no longer want to continue, once again, simply close the questionnaire. In doing so, I will not use your answers in the findings.
3) By completing this questionnaire, you give consent for your answers to be examined and used within my dissertation. Additionally, you give permission for dissertation assessors to read your responses.
4) If you choose to complete this questionnaire, you may not benefit from the research.
5) Within the questionnaire, no personal information will be collected, therefore, all responses will be anonymised.
CONTACT INFORMATION:
If you have any questions about the questionnaire, feel free to email me and/or my dissertation supervisor. Our email addresses are shared below:
My email: KerrMacHattie@gmail.com
My dissertation supervisor's email: Kate.Ngai@gcu.ac.uk
