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Home Goods & Decor - Shopping Behavior
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Do you use apps on a smartphone frequently?
Yes
No
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How long does it take you to decide on a large furniture purchase?
Minutes
Hours
Days
Months
Years
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How long does it take to decide on a small decor purchase?
Minutes
Hours
Days
Months
Years
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Do you feel comfortable buying large furniture online?
Yes
No
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Would you pay extra to be able to buy from multiple brands in one check-out session?
Yes
No
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How often do you buy an item you did not anticipate buying that morning?
Never
Occasionally
Sometimes
Often
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Which is most true
I need to review all the options to make sure I’m getting the best deal
I am not that particular as long as an item is within my style and budget
I need to feel connected to an item, even if it costs more or takes longer to find
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Which are important factors when you make a large furniture purchase?
Shipping cost
Brand ethos/mission
Reviews
Return policy
Easy check-out
Brand recognition
Loyalty / Rewards
Which are important factors when you purchase a mug online?
Shipping cost
Brand ethos/mission
Reviews
Return policy
Easy check-out
Brand recognition
Loyalty / Rewards
How old are you?
Your answer
What is your gender?
Female
Male
Other
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Do you own your home?
Yes
No
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What type of region do you live in?
Rural
Suburb
Small City
Large/Medium City
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What is your zipcode?
Your answer
What was your household income in the past year?
0 - 35,000
36,000 - 50,000
51,000 - 85,000
86,000 - 110,000
111,000 - 150,000
150,000 +
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When do you shop?
Only when I have something specific in mind
I often look around to see what is out there
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How much do you spend on home & decor each year?
Less than $500
$500-1500
1,500-$5,000
More than $5,000
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If selected for an interview what is the best email to contact you?
*
Your answer
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