Attitude behaviour gap analysis of consumers in relation to sustainability in the UK fast fashion market - Data Collection Questionnaire.
Thank you for taking part in this study. I am a final year student at Nottingham business School at Nottingham Trent University studying marketing. In order to complete my course, I am required to conduct primary research. The purpose of this research is to identify the reasons behind a behaviour gap analysis within the fast fashion market in relation to sustainability. Within this questionnaire you will be asked questions about your opinion of fast fashion retailers such as Primark, Zara and H&M, and your attitude on your current behaviour towards sustainability. Fast fashion can be defined as inexpensive trendy clothing which samples styles from catwalks and celebrity culture. With new lines repeatedly produced to keep up with trends. Only non- personal data will be collected, and this will be anonymised, with all information collected kept strictly confidential. You have the right to withdraw without giving a reason to do so or have to right to refuse answer individual questions. If you wish to withdraw your data from the research, contact me and ask to be withdraw by the 20th March 2020
Contact details – N0577399@my.ntu.ac.uk
Sign in to Google to save your progress. Learn more
Consent I have read the above information and understand the purpose of the research *
I consent to participate in this research *
What is your gender?
Clear selection
What is your age?
Clear selection
Do you understand what a fast fashion retailer is?
Clear selection
Do you purchase products from fast fashion retailers ? (eg - Primark, Zara, H&M, Topshop)
Clear selection
Rates these factors on how likely they are to influence your decision when deciding to purchase from fast fashion retailers. 1 = Biggest influence 3 = Neutral 5 = Least influence
1
2
3
4
5
Price
Accessibility
Style of clothing
Quality of materials
Sizing options
Sustainable practices
Durability
How conscious are you of your environmental impact ?  1= Not interested, 3 = Neutral 5= Very interested
Clear selection
How much more are you willing to pay for sustainable products at fast fashion retailer?
Clear selection
How likely would you use these new environmentally friendly products or services if they were offered at your regular fast-fashion retailer?1= Very likely 3= Neutral 5 Not very likely
1
2
3
4
5
Clothing made of hemp and other sustainable materials
Clothing made using sustainable dyes
Instore recycling
Tears and repairs services
Ability to purchases second hand clothing
Ability to rent clothing instead of purchasing
How likely would you pay more to use these new environmentally friendly products or services if they were offered at your regular fast-fashion retailer? 1= Very likely 3= Neutral 5 Not very likely
1
2
3
4
5
Clothing made of hemp and other sustainable materials
Clothing made using sustainable dyes
Instore recycling
Tears and repairs services
Ability to purchases second hand clothing
Ability to rent clothing instead of purchasing
Would you still shop at a fast fashion retailer if they reduced the frequency of new lines produced.
Clear selection
Which of these words describe a fast fashion retailer?1= Doesn't describe 3= Neural 5= Greatly describe
1
2
3
4
5
Cheap
Accessible
High quality
Durable
Sustainable
How often do you purchase products for a fast fashion retailer ?
Clear selection
Do you understand the concept of a business being socially sustainable?
Clear selection
Do you understand the concept of a business being economically sustainable?
Clear selection
Do you understand the concept of a business being environmentally sustainable?
Clear selection
An environmentally sustainable business is a business which implements practices which doesn’t damage the value of the land which they use. They also carefully mange their energy consumption and non-renewables practices as well as plans to reduce their ecological footprint.                                                                                                                                                                                                                                                 In your opinion is a fast fashion retailer environmental sustainable ?
Clear selection
A socially sustainable business is a business which treats people fairly and equally and implements beneficial practices in for both their employees and the community.                                                                          In your opinion is a fast fashion retailer socially sustainable?
Clear selection
An economically sustainable business is a business which profitable in the long term and has a benefits the economy.                                                                                In your opinion is a fast fashion retailer economically sustainable?
Clear selection
Does your view of sustainability affect how you purchase for a fast fashion retailer?
Clear selection
If a fast fashion retailer is not economically sustainable does this affect your purchasing behaviour?
Clear selection
If a fast fashion retailer is not environmental sustainable does this affect your purchasing behaviour?
Clear selection
If a fast fashion retailer is not socially sustainable does this affect your purchasing behaviour?
Clear selection
Submit
Clear form
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy
Google Forms