What are some key assumptions underlying your strategic milestone? *
This is where the work happens. Think of this as "what must be true in order for you to achieve your strategic milestone?" Key assumptions are often related to timelines (e.g., to hire, to build, to sell) and customer acquisition metrics (channels, tactics, conversion, etc.) For example, "we're going to acquire 50 new customers using LinkedIn marketing," "once we close our first government contract then we'll be able to close five more quickly," "our product will be product ready in 60 days," "we're going to grow sales by hiring an experienced account exec and two SDRs," etc.