Kickoff Form
Below are some questions that help arm the SM Marketing team with information about your restaurant(s)/hotel/venue that is essential to the success of our marketing efforts. The better we know your restaurant, your goals, brand, and target audience, the better we can help you get new customers. Please take a few minutes to fill out this form, ideally prior to our kickoff meeting.
Email *
COMPANY NAME *
Restaurant(s) Name *
Contact Name(s), Title/Role? *
Your Website URL *
Your Email / Phone number *
Preferred method of communication? *
Required
GOALS
What do you aim to achieve with social media? What are you hopes and expectations?
BRAND, CONCEPT
What is your brand voice? What emotions do you hope to convey through your brand’s visuals and messaging?
What makes your restaurant concept different? Or What makes you unique?
Restaurant Strengths? Weaknesses? If new, what do you think they may be starting out? (List both here)
How would you describe the restaurant's culture?
MARKETING
What have you tried in marketing that has worked?
And what have you tried that has NOT worked as well as expected?
What in-house specials or promotions do you currently feature that we should be aware of? (i.e. daily events such as happy hour, "Wine Wednesdays" or "Whiskey Thursdays", etc.) Please be specific.
Where do you currently spend your marketing dollars?
What marketing do you feel has or could work for you? Please explain.
Do you use email marketing?
Clear selection
If yes, how frequently do you send email communication to your list?
Clear selection
How big is your email list?
Top Competitors in the Area (please list)
AUDIENCE / CUSTOMER TARGETING
Think about the demographics of your target customer. Geographic area, age ranges, related industries, Zip Codes help if you serve a specific areas. Other helpful Demographics can include, age bracket, gender, profession, income levels, and any helpful information that you will believe help the campaign, please enter below.
Who's your target audience? Primary, secondary?
How would you describe your ideal customer?
What do they love most about you? Hate?
What are their interests?
What part of the market do you think you are missing? or Who do you think should be frequenting your restaurant but isn't?
Does your restaurant offer catering services?
Clear selection
Instagram login (username/password)?
YouTube login (username/password)?
Website / Blog login?
Pinterest login (username/password)?
Email software - (login url, username/password)?
Google for business / + url and login?
Yelp (Biz Account) Login
Email Marketing / Automation Software login (Mailchimp, Constant Contact, Infusionsoft, Hubspot, etc.)
OTHER
Is there anything we need to know that we have not asked about that you believe would be helpful for us to know as your marketing partner?
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