SCPGA CATALYST WEBINAR SERIES

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May 28th, 2020
Robin Shelton, PGA Master Professional, CCM | Inside the Magic Kingdom: How Disneyland's Marketing Strategy Can Improve Your Club

Catalyst Quiz: A score of 70% or higher will earn 1 MSR credit for attending.

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Please enter your PGA Member number. *

1. A ________ is a transaction between 2 or more parties in which the buyer receives tangible or intangible goods *

1 point

Marketing

Sales

Commerce

None of these

2. The action or business of promoting and selling products or services including marketing research and advertising. *

1 point

Marketing

Sales

Commerce

None of these

3. Disneyland uses their product positioning statement to establish their ___________. *

1 point

Price point

Mission

Identity

None of these

4. Disneyland uses their mission statement to entertain, inform, and inspire people through the power of storytelling, reflecting brands, creative minds, and innovative technology. *

1 point

True

False

5. Robin alluded to the fact that many Club websites may be missing an opportunity to tell customers, members, and guests who they are and what their mission is by showing pictures of the property that a without any ____________ in their pictures. *

1 point

Golf Holes

People

Dinner Plates

None of these

6. Disneyland differs from many Club’s product positioning statement on their website by using people smiling and having fun versus many clubs that spend a lot of time illustrating square footage and size and scope of the physical facility without tying in the individual experience that ultimately sells the Club. *

1 point

True

False

7. According to the presenter, people don’t by goods and services. They buy __________, __________, & ___________. *

1 point

Value, Quality, and Relevance

Stories, Relations, & Magic

Value, Competition, & Price

None of these

8. Sales is not necessarily selling something. It is solving someone’s problem, need or want *

1 point

True

False

9. Disneyland believes heavily in using people in their photos on their website in all activities except when promoting food and beverage. *

1 point

True

False

10. Why would you focus on putting people in your website photos versus showing pictures of the facility. *

1 point

So potential customers or potential members can relate to the experiences taking place at the Club

To illustrate your brand better

To help the viewer achieve an emotional reaction from viewing the photo

All of these

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