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CX-Baseline Survey
An initial, light survey to help determine the health and power of your company's customer experience.
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Email
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Your Full Name
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Your answer
Your Company
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Your answer
Your Phone Number
Your answer
1. How is your visibility to overall CX performance through a dashboard, KPIs, and reporting?
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I'm blind
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2
3
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5
I have all I need
2. How happy are you with your degree of customer churn?
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Unhappy
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2
3
4
5
Ecstatic
3. How happy are you with how much more your customers are spending year over year?
Unhappy
1
2
3
4
5
Ecstatic
Clear selection
4. How speedy, on average, is your customer's time to first value
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Maybe 12 months
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2
3
4
5
30 days
5. How known are the primary reasons for customers churn, along with mitigation plans?
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Unknown
1
2
3
4
5
Known, documented, and tracked
6. How known is the measurable health of your top 20 customers?
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Unknown
1
2
3
4
5
Known, documented, and tracked
7. How far out can you predict churn and upsell before it happens?
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We can't; it's a surprise
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3
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5
At least 90 days
8. What percentage of customers adopt the primary use cases of your product?
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Not sure
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4
5
80%
9. How well does your current “whole product” packaging (licensing plus services) support your customers gaining competency and realizing value?
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Not Very Well
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3
4
5
Extremely Well
10. How well-positioned are employees to achieve the mastery required to exceed company objectives?
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Not very (or not sure)
1
2
3
4
5
Extremely Well
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