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Z4 Phone Mount
For e85/e86 owners only.
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* Indicates required question
Which phone do you own?
*
iPhone 12 Pro max
iPhone 12 pro
iPhone 12
iPhone 12 mini
iPhone 11 Pro max
iPhone 11 pro
iPhone 11
iPhone Xs max
iPhone xs
iPhone xr
iPhone 8 plus
iPhone 8
Other iphone
Samsung
Motorola
Huwawei
Sony Xperia
Nokia
Other
Which BMW Z4 do you own?
E85
E86
E85/E86 M
E89
G29
Other:
Clear selection
Do you use a phone mount/holder in your Z4 e85/e86?
*
Yes
No
Only on long journeys
If yes then what kind of phone mount do you use?
Dash top mounted holder
Magnetic dash top mounted holder
Windscreen mounted holder
Magnetic windscreen mounted holder
Vent mounted holder
Magnetic vent mounted holder
Gripper mat on dashtop
Lighter socket mounted holder
Other
I don’t use a phone mount.
Other:
Clear selection
If you use a phone holder that’s not listed above, please state what type this is?
Your answer
Do you use a case on your phone?
*
Yes
No
Which statement do you agree with the most?
*
Phone holder mount is very important to me, as I want to use my phone all the time for navigation and playing music
Phone holder is important to me for road trips and long journeys, but day to day I wouldn’t really use one
I’d use a phone holder if there was one which I actually liked
Phone holder is NOT important to me, but I can see when it might be useful
I don’t need a phone holder at all as I have upgraded my stereo / navigation
I don’t need a phone holder as I use the OEM stereo and nav system
Other:
What would you say is a fair profit margin, on a premium OEM style phone holder for a Z4 e85/e86 after manufacturing and packaging costs?
*
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% (profit same as the manufacturing cost)
120%
150%
200% (2x times the manufacturing cost)
250%
300% (3x times the manufacturing cost)
400% (4x times the manufacturing cost)
500% + (5x times or more of the manufacturing cost)
Option 18
How much do you think an OEM style phone holder would cost - from a premium high quality accessory manufacturer
*
£10-£30
£30-£50
£50-£70
£70-£100
£100-£150
£150-£200
£200 and higher
What’s the highest price you’d be willing to pay for an iPhone mount that is seamless and feels like an OEM product from BMW.
*
Upto £20
Upto £30
Upto £40
Upto £50
Upto £70
Upto £80
Upto £100
Upto £150
Upto £200
£200 plus
Option 11
How much more would you pay for a OEM style phone holder that could also power and charge your phone with no visible wires?
Upto £20
Upto £30
Upto £40
Upto £50
Upto £70
Upto £80
Upto £100
Upto £150
Upto £200
£200 plus
Clear selection
Is there any other features you might want to see from a phone holder?
Your answer
Is there any issues you’d like to fixed with what is currently available in the phone holder market?
Your answer
How appealing does an OEM style phone mount for the Z4 e85/e86 sound to you?
*
Very appealing
Appealing
Probably something I’d interested in
Don’t see why it would interest me
Not something that interests me in the slightest
If cost wasn’t an issue - would you buy an OEM style phone holder / mount for your Z4 e85/e86
*
Yes definitely
Most likely
Likely
Unlikely, but might be persuaded to
I don’t really need one
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