The Behaviors of University Students in the Context of Travel

Purpose of the Survey:
This survey is being conducted as part of a marketing research project to better understand travel habits and the influence of social, cultural, and marketing factors on consumer decisions. Your responses will help create an empathy map and analyze key influencers on travel behavior.

Voluntary Participation:
Your participation in this survey is completely voluntary. You may choose to skip any question or stop the survey at any time without any consequences.

Anonymity & Confidentiality:
All responses will remain anonymous and confidential. No personally identifiable information will be collected or shared.

Data Usage:
The data collected will only be used for academic purposes to fulfill assessment requirements. 

Estimated Time:
This survey should take no more than 5–7 minutes to complete.

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What is your age?
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What is your level of study at university
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If you travel, what are the reasons? 
Do you feel anything is holding you back from travelling for leisure and recreation?
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If you travel for leisure, how do you plan your trip?
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Which of the following best describes your lifestyle or personality when it comes to travel? 

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Do cultural traditions, holidays, or beliefs influence your travel choices?

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Where do you usually discover new travel ideas or destinations? 

When researching a destination, where do you go for reviews or advice?


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Do you follow travel influencers online?
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If yes, how do they affect your decisions?
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Have you ever changed your mind about a destination or product because of something you saw online?


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What are your main concerns or feelings when planning a trip? 

How often do you talk about your travel plans or past trips with others?

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Do you share your travel experiences online (e.g., posts, stories, reviews)?  
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Which of the following have the biggest impact on your decision to book a trip? (Select up to 3)

Do you have any other comments?
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