Entrepreneurial Marketing Project Application
Each Fall and Spring quarter, students in the Entrepreneurial Marketing class serve as consultants on a marketing project for a startup, focused primarily on identifying their “best” customer prospects and how to acquire them.

Over the course of 10 weeks, student teams of ~5 students will work independently and in collaboration with chosen startup founders/teams to address the following:
-- Target market segmentation
-- Market sizing and selection
-- Product/market fit
-- Positioning
-- Whole product (including channel and partner strategies)
-- Customer acquisition strategies.

If you are interested in being a project for this course, please complete the form below.

Autumn projects begin the first week of October and spring projects begin the first week of April.

Following your submission, Laura Edwards, who manages experiential learning for Foster undergrads, will reach out to answer any questions you have. The instructor, Betsy Sperry, will set up a time to meet before making decisions about which projects to accept.  

Please note, selection will be based on finding the best “match” for the course and student needs. This is no reflection on you or your business model. We may not be able to take all relevant and appealing projects because of class size.

-- Spring 2024 Application Deadline - Friday, March 1st --
-- Fall 2024 Application Deadline - Friday September 6th --   

You should hear from us 1-2 weeks after the the application deadline with next steps. 

Many thanks...we hope to have this chance to work with you.

If you have questions, please contact Laura Edwards at ledwar@uw.edu



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Primary Contact First Name *
Primary Contact Last Name *
Primary Contact Email *
Where are you located? (city, state and country if not in U.S.)
How did you hear about this project?
We like to keep track of our marketing efforts.
Primary Contact Phone # *
Company Name *
Company Description  *
Industry/Category — specific segment or niche *
Website url *
What types of market research and/or performance data have you collected to date? *
How many years have you been in business? At what stage is your venture (e.g. concept, prototype, in-market testing, growth mode)? *
How do you currently define your priority audience/customer?
The bulk of our focus will be on finding the ideal target audience segment for your business — whether alpha or beta customers, a mainstream beachhead or new market. Please comment on the relevance of this exploration for your business. *
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