218 MKT SE – IL - MKT- 02 Product & Brand Management
MBA SEM-II 2021-22 Online Exam

S. P. Mandali's
Prin. N.G.Naralkar Institute of Career Development & Research
536 Shaniwar Peth, Appa Balwant Chowk (ABC Chowk) Pune-411030


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MBA SEM-II 2021-22 Online Exam
Total Questions : 25
Per Questions  Mark : 1
Passing Mark : 10
If Amul Ice Cream decides to introduce an apricot flavored Ice cream, it will be an example of_______.
Clear selection
Right branding increases ___________ of the product, which should be more than that of the generic product.
Clear selection
A certain bank has a credit card which is known by the name of a famous airline. This is an example of:
Clear selection
Xioami, a well-known Chinese brand started its business with Mi branded mobile phone. Later they started producing Television sets with the same brand name. this is an example of:
Clear selection
Companies use ________ for the equity of a brand name to address segment needs.
Clear selection
The strategy adopted by retailers and wholesalers for creating their private brand is called _______.
Clear selection
A consumer’s ability to identify a brand, recall its performance and compare it with other brands is called _________.
Clear selection
There are two aspects of a brand in a brand image – one is association and the other one is ________.
Clear selection
A _____________ is one which belongs to the same product category as that of a main brand but has a different brand name and is aimed at pre-empting competition and covering market completely
Clear selection
The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _________.
Clear selection
__________ ensures repeat purchase and helps marketers overcome competition from other firms.
Clear selection
A brand-based model reveals the following:
Clear selection
The most important factor in brand management is to ensure that your ___________ must be matching with consumers’ perceptions.
Clear selection
When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:
Clear selection
Brands are diversified because:
Clear selection
Which of the following brand strategy which gives you the benefit of premium pricing?
Clear selection
When two brands join hands to create one brand by using the strong expressions of both, this is known as:
Clear selection
______________ is a unique set of brand associations that the brand strategists aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers__________.
Clear selection
Which of the following is a “concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?
Clear selection
Which of the following is considered the first step of the strategic brand management process?
Clear selection
Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:
Clear selection
__________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?
Clear selection
Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
Clear selection
A brand-based model reveals the following:
Clear selection
At the center of a brand’s characteristics is the following:
Clear selection
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