What is Lead Nurturing?
“Lead Nurturing” sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc.
Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team.
Another definition: A lead nurturing email campaign is an automated, personalized, email campaign that marketers use to take users on a journey that may impact their buying behavior.
So, essentially, lead nurturing is the dating phase of the relationship where you carefully craft content and send it to your leads at just the right times in order to prepare them to be proposed to by your sales team, or by your sales pages.