Brand audit — Brand strategy
This quiz is designed to question your brand strategy. Find out if it's in place and documented, assess if your communicating clearly and ensure it's getting through to the right people.

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01 *
Does your company serve a purpose? In addition to being profitable.

For example, Slack's purpose is to "Make work life simpler, more pleasant and more productive."
02
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Do you know what type of person your target audience are?

Are you aware of your target audience's concerns, their values, core beliefs, and desires?
03
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Have you identified what's special about your offer (USP) that set you apart from others?

The unique selling proposition may or may not be a technical feature.
04
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Have you established a value proposition, and does it include at least one of these 6 key attributes?

6 key attributes: Quality; Experience; Innovation; Customisation; Ethical Standards; Trust.
05
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Is there a disconnect between how you want your brand to be seen and how it's actually seen by your audience?

If you asked your target audience to describe you, would it match your desired image? If you ask your audience to describe you, will it be the same way you would like to be described? For instance, you'd prefer being seen as an app focused on teaching children money management, but they view you as a children's savings account service.
06
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Do your employees have a good understanding of your brand's purpose, vision, mission, and values?
07
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Have there been any major changes in your industry since the last time you worked on your brand?

For example, advancements in technology, shifts in consumer behaviour, and changes in legislation etc.
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