Concept Testing - Vegan Poached Egg
We are new plant-based start-up that partners with chefs to create inclusive sustainable protein alternatives.
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How often do you consume poached eggs?
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How often do you consume plant-based vegan protein alternatives?
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Concept Statement
Vegan Poached Egg named EggQuilibrium - a novel alternative to the traditional breakfast offerings

Introducing the first-ever plant based poached egg! Traditional eggs have dominated the breakfast scene for too long, with the first ever plant based poached egg, consumers can now enjoy their meals with sustainability in mind. The applications are endless with this product, enjoy it with a classic Eggs Benedict, a savory Ramen, as an exciting pizza topping or in a salad. Savor the meals you've been missing with this eggcellent plant based egg!

Sold in a dozen (12). 
 
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How different do you think this is from comparable products on the market?
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Assuming you tried the product described above and liked it, how often do you think you would buy it?
Would Not Purchase It
Would Purchase Weekly
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How much would you be willing to pay to sub a chicken egg for a vegan poached egg at a restaurant?
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How often would you sub vegan poached egg for a poached chicken egg at a restaurant? 
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