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GBD Logo Intake Form
This form does not guarantee that we have an agreement or that you have a delivery date for your final logo!
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Email
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Basics
What email address should we send a contract to for review?
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Your answer
What is the name of the business/person/entity this logo is for?
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Your answer
How long has your company been established?
Your answer
Do you have a mission statement or listed values? What is it?
Your answer
Who are your main competitors? Tell me about the ones you admire and the ones you'd like to distance yourself from.
Your answer
What makes you stand out from the crowd? Do you have a positioning statement? How do you frame your work to an audience?
Your answer
Intangibles
What are three messages you want your customers/users/audiences to come away with after engaging with you?
Your answer
Are there any colors you feel strongly about incorporating or not incorporating?
Your answer
Is there any imagery you feel strongly about incorporating or not incorporating?
Your answer
Consider which of these words that resonate with you, with regards to your work. When appropriate, select one per row, but feel free to select both or neither. Please select at least 7 words total.
First Listed Option
Second Listed Option
Both
Neither
Masculine, Feminine
Vivid, Muted
Professional, Approachable
Extreme, Safe
Welcoming, Luxury
Modern, Classic
Cutting-Edge, Historic
Literary, Political
Exciting, Relatable
People, Ideas
Elegant, Fun
Bright, Moody
Accessible, Extravagant
Playful, Serious
Formal, Casual
Reserved, Friendly
Cautious, Adventurous
Dialogue, Narrative
High-brow, Pop Culture
Community, Individuality
First Listed Option
Second Listed Option
Both
Neither
Masculine, Feminine
Vivid, Muted
Professional, Approachable
Extreme, Safe
Welcoming, Luxury
Modern, Classic
Cutting-Edge, Historic
Literary, Political
Exciting, Relatable
People, Ideas
Elegant, Fun
Bright, Moody
Accessible, Extravagant
Playful, Serious
Formal, Casual
Reserved, Friendly
Cautious, Adventurous
Dialogue, Narrative
High-brow, Pop Culture
Community, Individuality
Clear selection
Use this space to tell me anything else you want me to know about the multiple choice answers!
Your answer
Logistics
How will you primarily use this logo? Print? Web? Elsewhere?
Your answer
How do most of your customers find out about you?
Your answer
How do most of your customers find out about you?
Your answer
What channels do you use to communicate with your customers?
Your answer
Who is the primary target audience? What is the target audience's age group? Are they mainly male or female?
Where do most of your audience live? What is the average household income of your target audience?
Your answer
Are there any new markets you'd like to break into? If so, what would they be and why?
Your answer
Build Your Own Estimate Calculator
(subject to review!)
Check all that apply for an approximate quote. We operate on a sliding scale for folks that need it!
Base price for a logo - one image, one word mark, and one combination mark — $500
Details work - if you have a really specific vision, please add $250
Multiple color ways - add $100 per color treatment
High visibility - we operate on the honor system, but if you are grossing over $200,000/year, you're encouraged to add $250
Extra rounds of revisions - a round of feedback on initial sketches, then a round of revisions are included — if you want an additional two rounds of revisions, add $200
Design by committee - if more than two people will be providing feedback, please add $250
Check this box if you need to have a convo about sliding scale!
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