To Study the effectiveness of social media as a marketing tool and its impacts on consumer buying decisions in the e-commerce industry in surat city.

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Dear Respondent,

I am Dipesh kataria student of D.R.B & B.C.P B.B.A College (T.Y.B.B.A) conducting a survey for my Winter Project on the topic “To Study the effectiveness of social media as a marketing tool and its impacts on consumer buying decisions in the e-commerce industry in surat city.”

I request you to provide the necessary information in this questionnaire. I assure you that the information collected will be strictly used for academic purpose only.

Thank You
Dipesh Kataria

Email *

Which Social Media platform you use the most? *

Facebook

Instagram

Linked In

Snapchat

Twitter

Why you log on to social media? *

Reason could be anything in your own words: Just surfing, Entertainment, Updates, Memes or FOMO

To see what others are doing social

To interact and connect with friends/family

To get updates

For entertainment (memes, Reels or fun)

To View Online advertisements

To get brands/Product updates

Other:

How much time on an average you spend on social media? *

30 mins a day

60 mins a day

2 hours

3-5 hours

5-10 hours

Once a week

Have you ever made an purchase through social media? *

Yes! I always do.

Yes, but not that usual.

Nooo! never made a purchase.

Do you consider social media networks in your buying decisions *

Always

Most Often

Rarely

Never

Which factors influenced you the most before buying the product through social media? *

Most influecing factor

Influencing factor

Neutral

No influence

Doesn't matter at all

Price

Offer

Reviews

Influencer

Expert review

What's your motivation behind following a brand or joining a brand page? *

Brand invitation/ Advertising

Friends invitation to follow the brand

Personal research

Loyalty towards the brand

I Liked their social media content

To get updates on brand's exclusive offers

Other:

Required

If you've ever purchased a product on social media, what made that buying decision? *

I saw an ad on that social media site

I was following the influencer or brand page for a long time.

My friend/family had shared the brand post with me.

It came in my Feed and Caught my interest.

I googled the product and I saw the retargeting ad on social media

No, I've made an purchase through social media

From the following category, which category your most purchases falls in? *

Clothing and fashion

Beauty and cosmetics

Electronics

Essentials

Books and stationary

Kitchen and utilities

Have you ever bought product on social media after seeing an social media ad promoted by brand? *

Yes

Please indicate your level of agreement on the following questions for the effectiveness of social media marketing strategies on your purchase intention. *

Highly Agree

Agree

Neutral

Disagree

Highly Disagree

The content of different Social media Brand Pages induce me to react (like, Dislike, love or Angry) )

The content about different brands shared by my friends on social media persuades me to react (like or dislike) or love or angry, etc.) upon.

Content or advertisements of different brands on social media allures me to share it with my friends.

I feel a sense of loyalty with companies I know via social media

Contents on Social media brand pages are valuable source of up-to-date product information.

It is interactive thus enables me to communicate by giving direct connection with the company

I am more likely to purchase the product if its promoted by an social media influencer I trust.

I am more likely to buy product if i've been following the brand's social media page for a long time.

I am more likely to purchase the product if i was shown an ad of a product when i need it.

It is convenient to browse products through Social Media since I can do so in the comfort of my own Space

Through Social Media I can browse products/services in accordance with my schedule

I can collect useful information about a product/service I want through Social Media websites

Social Media help me find more products that I was unfamiliar with before

Social Media provide a great platform in order to exchange information with my friends regarding products.

I can engage in friendships with other shoppers through Social Media websites.

(Browsing products through) Social Media websites are Effective.

I will continue to browse through products and services online via Social Media websites in the future.

I purchase some of the products or services which I have browsed through Social Media

I buy products I see advertised on Social Media through etailers

I share the products or E-com brands I like with my friends on social media

When I see a product i like on social media I show appreciation through like or comment

Purchasing through website feels very convenient to me

If i want to buy a product i prefer searching for that product online and then i buy

I've a strong bilief in ecom brands like (flipkart, amazon, nykaa etc))

If a brand doesn't have social media page i feel like brand is not that popular