City of Barrie Wayfinding Strategy: Business Engagement Survey

The Cygnus Design Group has been engaged to provide recommendations and strategies to inform a future wayfinding system for the City of Barrie with a focus on the downtown and waterfront areas.

As one of the goals of a new wayfinding system is to improve economic growth, we want to hear from you, the business community of Downtown Barrie, on some items to help inform these recommendations and strategies.

What is ‘wayfinding’ you ask? Simply put, wayfinding is the signage and similar directional tools that help you identify where you are, find what you are looking for, and confirm you have arrived at your desired destination.

This short survey will take between 5 and 10 minutes of your time, and your answers will be anonymous.

Thank you for your participation!

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Do you own a business operating within the boundary of the Downtown Barrie BIA? *
Do you own a commercial property within the boundary of the Downtown Barrie BIA? *
Where is your business or commercial property located? *
Does your business rely on in-person visitation? *
Which of the following tools do you feel are the most effective in providing local residents awareness and direction to local businesses? (Select up to 3) *
Required
Which of the following tools do you feel are the most effective in providing tourists awareness and direction to local businesses? (Select up to 3) *
Required
On a scale of 1 to 5 how would you rate Barrie on wayfinding directional signage downtown? *
Very poor
Excellent
On a scale of 1 to 5 how would you rate Barrie on wayfinding directional signage at the waterfront? *
Very poor
Excellent
On a scale of 1 to 5 how would you rate Barrie on parking signage downtown? *
Very poor
Excellent
On a scale of 1 to 5 how would you rate Barrie on parking signage at the waterfront? *
Very poor
Excellent
From the list below, please select 3 destinations in the downtown / waterfront area you are most likely to recommend people visit. *
Required
Is there anything else you would like us to know about how your business is currently impacted by existing wayfinding in Barrie, or what you would like to see in a new city-wide wayfinding system?
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