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Module 2 Quiz - Building Assets
Mentor - Zoe Forman Marketo Practitioner
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Email
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Your email
Which asset would you use in Marketo to gate content behind a form?
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1 point
Landing Page
Email
Smart List
Engagement Program
What is the primary use of Landing Pages in Marketo?
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1 point
To host webinars
To capture leads and provide information
To manage social media campaigns
To store sales data
Which asset in Marketo is used to automate email delivery based on lead behavior?
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1 point
Static List
Smart LIst
Engagement Program
Landing Page
Which of the following is an example of a Local Asset in Marketo?
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1 point
Email
Smart List
Form
All of the above
What is the purpose of a Form in Marketo?
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1 point
To schedule meetings
To collect lead information
To design email templates
o create landing pages
How can you track the performance of an email in Marketo?
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1 point
Using Smart Lists
Through Email Performance Reports
With Form Submissions
Using Landing Page Reports
What is a key feature of a Smart Campaign in Marketo?
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1 point
Real-time editing
Automated actions based on specific criteria
Manual reporting
Website analytics
What is the primary function of a Token in Marketo?
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1 point
To track email opens
To dynamically insert values into emails and landing pages
To segment leads
To design landing pages
In Marketo, what does a Program typically represent?
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1 point
A set of reports
A marketing initiative or campaign
A database of customers
A financial plan
Which of the following can be used to personalise an email in Marketo?
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1 point
Tokens
Macros
HTML
CSS
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