1 (least important)
2
3
4
5
6
7
8 (most important)
Privacy. I want my information secure and out of advertiser's hands
Localization. I want it to support my language and region.
Speed. I want to move fast in everything I do online
Quality. I want my results to be best possible
Look & Feel. I want my search engine to feel smooth and look sleek
Price. It has to be free.
Cause. I want it to support a cause I believe in.
Customization. I want to be able to configure and extend it how I please.