Are you familiar with the concept of skin whitening?
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Is this a commonly practised procedure in your home country?
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Do you think colourism (discrimination based on skin colour) has impacted south Asian communities in terms of personal and social aspects i.e marriage prospects?
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As someone who comes from a migrant family, do you experience discrimination concerning skin colour within your own cultural/social grouping despite not being in your home country?
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Has this impacted your own identity or perspective concerning skin colour?
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Please rank the following from 1-4 (1 being the most influential) in the continuous use of skin bleaching in South Asian countries. *
The social constructs of fairness = beauty, purity and wealth
The influence of media (Bollywood, K-pop, J-pop)
The prospects of career opportunities and marriage
The desire to conform to westernisation
First choice
Second choice
Third choice
Fourth choice
The social constructs of fairness = beauty, purity and wealth
The influence of media (Bollywood, K-pop, J-pop)
The prospects of career opportunities and marriage
The desire to conform to westernisation
First choice
Second choice
Third choice
Fourth choice
How have you experienced colourism? How has this affected your perception of skin colour and your personal identity? i.e she would be prettier if she was fair or you would look better if you were a bit tanned.
Your answer
Have you ever questioned the skin-whitening/tanning products in your household? Do you use these products regularly? If so why?
Your answer
Do you believe that business's have exploited the desires of cultural groupings by commercialising fairness and tanning products? If so please explain how and why you think so?
Your answer
Do you believe that this stigma and social hierarchy that has been created will ever be fully removed from society? i.e a stop to the use of fairness creams.
Your answer
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