Yonsei-Ewha-Sogang (YES) seminar - Second Meeting on June 3, 2019
The second seminar of Yonsei-Ewha-Sogang Young Economists Seminars (YES YES!!) for Graduate Students is on

Monday June 3rd, 5:30pm-7pm, at Ewha University IEB #1401  

(The tallest building on campus; at the bottom of this map)  

www.ewha.ac.kr/mbs/ewhakr/jsp/campusmap_eng.jsp

Dinner will be provided.

The presenters will be:

Nils Kruse, Ewha, experimental "Exploiting the social divide as competitive advantage for multinational firms: an experiment"  (See abstract below)

Changkuk Im,  Sogang,  experimental "The impact of punishment on a decision maker's behavior"

Sohye Yoon, Yonsei, IO, "Tying in Two-Sided Markets with Below-Cost and Possibly Negative Pricing"


If you would like to attend the meeting (even just for a short time), please submit your information below.

If you travel with your friends, we will reimburse your Taxi fare to transfer between schools, so please bring your receipt, along with your bank account information.

For more information on upcoming/previous seminars, please refer to our website. :)

https://sites.google.com/view/yesseminar/home

Looking forward to seeing many of you there!

Best regards,

Vladimir Hlasny, Ewha (vhlasny@gmail.com)
Doruk Iris, Sogang (dorukiris@gmail.com)
Youjin Hahn, Yonsei (youjin.hahn@yonsei.ac.kr)

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Nils Kruse, Ewha, experimental "Exploiting the social divide as competitive advantage for multinational firms: an experiment"  

Abstract
Can companies do well by doing good? In the case of South Korea, authors have been arguing that companies could gain a competitive edge over their competitors by hiring a higher share of women in management positions and, thus, allowing them to reach a higher degree of profitability while, at the same time, contribute to reducing job market discrimination. Based on this notion, the question becomes how multinational and Korean firms can effectively attract female talent. In order to shed light on this issue, this study employs an experiment with a sample of 600 female business undergraduate students of leading universities in South Korea. The 2x2 factorial design tests the effect of corporate social responsibility (CSR) activities in the area of women as well as the companies’ country of origin on the organizations’ attractiveness. Tracing back to the origins of signaling theory, the applied treatments allow to measure whether companies can raise their attractiveness based on conscious CSR signals or are suffering of the influence of unalterable indices, such as the potentially negative association for Korean companies as being shaped by Confucian values that support stark hierarchies and place women in an inferior position.

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