Case Studies in Business Decision-Making

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In this survey we are gathering data on the importance of case studies and customer references in the context of business decision-making and purchasing decisions.

Filling in the survey should take no more than 10 minutes.

If you have improvement suggestions or feedback, please get in touch with the conductor of the survey:
Santeri Liukkonen (alexander.liukkonen@gmail.com)

Conan is happy that you're here!

Important to know!

In this survey, for the purpose of simplicity:

1. A product, service, tool or a solution will always be called a "solution" but can mean any of these

2. A supplier, vendor, provider or a seller will always be called a "vendor" but can mean any of these

3. A customer reference, customer success story, testimonial or a case study video will always be called a "case study" but can mean any of these

Therefore an example question in the survey:

"Last time when you made a purchasing decision for a *solution*, did you read the *vendor's* *case studies*?"

I've read the "important to know" notice above? *

Yes I have 😎

Required

What is your role/title in the company? *

(or Organization... For example: CEO, Head of Marketing, Director of Sales, Customer Success Manager, Sales Representative, etc.)

Do you consider yourself to be a decision-maker in your company? *

Yes, I make business critical decisions

I sometimes make important decisions on a project basis

I have an impact on decision-making as part of a group that makes decisions and these decisions affect other people

I would not consider myself to be a business decision-maker

Other:

Do you own a budget? *

I don't have a budget.

I hold a periodical budget (yearly, monthly, weekly).

I have a project-based budget (for example: website project, campaign budget, other budget when needed).

Other:

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