18:30- 18:45 Opening

18:45- 19:45 Presentation: "LinkedIn basics and how to build an effective network"

Mention LinkedIn to most people, especially college students, and they’ll tell you that they capitalize on it when they need a new job.  However, this social media powerhouse can help them build a professional network.  And, it can also help its users to share information and learn from others.  
 

Specific items covered in the session include:

·         What’s in your LinkedIn profile (A review of the basics for an exceptional profile.)

o   The profile photo
§  Resources to get one
§  What are the elements

o   The hidden headline
§  Telling your story with this element.
§  The non-verbal banner headline

o   The about section
§  Go beyond the “who” in this section.
§  Focusing on the what, the why and those other storytelling elements
§  Writing in the first person

·         What are LinkedIn’s hidden aspects?
o   Professional research
o   Networking
o   Sharing professional status
o   Research
o   And of course, finding that next opportunity

·         How do I build an effective network on LinkedIn?

o   Defining a purpose for adding a new contact
o   Research the tie back to connect with someone.
o   How not to overdo a connection note.
o   A good timeline to foster a connection

·         How do I share content?
o   The use of the like, the comment and the share.
o   Finding meaningful content to share


Matt Scherer has helped thousands of people embrace the full networking power of LinkedIn through his talks, coaching, and his two books on LinkedIn. He has spoken to other PMI groups in Florida, Zimbawe, Canada, Saudi Arabia and now Bulgaria.



19:45 - 20:00 Q&A Open Discussion
20:00- 20:15 Closing

Please note that this meeting provides PDU for PMI Certified