1. Tata Nano’s $2,000 car is an example of ______
2. A well-known brand GE’s Mac 400, a portable battery-operated electrocardiogram machine is an example of
3. The ____and ______________shown in developing products are becoming the new sources of differentiation
4. Popular medical treatments and destinations include dental work in ______
5. Telecommunications sector is collaborating with financial services to provide payment channels for goods and services. A well-known example is the______, a mobile-based money transfer firm in Kenya
6. _________________ is about the strength of connection in communities of customers.
7. __________ is the most basic level of connectivity, in which the internet serves only as a communications infrastructure.
8. Amazon needed to create a “physical channel” with its ________ Button, which allows shoppers to automatically replenish household products.
9. NFC is __________
10. In a highly connected world, a key challenge for brands and companies is to integrate _____and ________elements into the total customer experience.
11. Customer attention will be scarce; thus, only brands with______ factors will be worthwhile for them listen to and to advocate.
12. The most famous measurement of brand advocacy is arguably the Net Promoter Score designed by
13. Advocacy itself is not a new concept in marketing. It is also known as ___
14. Categories of customers with regard to their attitude toward a brand:________, who recommend the brand
15. The Net Promoter Score is measured by the percentage of ______subtracted from the percentage of __________
16. A brand typically pays based on the number of _______________ the number of times the content is shown
17. In terms of designing a content amplification strategy, The first step marketers should do is to identify the ___.
18. . If visible :aware, Then relatable :
19. If searchable :ask ,Then action- able : ,
20. On Twitter, for example _______________ is measured by dividing total followers by share actions such as retweets, favorites, replies, and mentions.
21. RFID
22. Philip Kotler has elaborated _________ steps in content marketing
23. HCD
25. If visible :aware, Then relatable :
