User Research: Mobile App for a Flower Shop
As businesses continuously approach the digital world due to the pandemic, flower shops have experienced a decrease in visits and sales; hence, many are trying to extend their online presence. This case study aims to establish a better user experience (UX) design for a florist website.  With this survey, we would like to find out your experiences and insights about flower stores and how we would be able to help.

You will remain anonymous and the data collected here will only be used for this research. Thank you very much!
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Location *
Age *
Gender
Occupation *
Do you like gardening/taking care of plants? *
Are you interested in knowing the symbolism or meaning of specific flowers before buying? *
How often do you buy flowers? *
What is/are your common reason/s for buying flowers? (Pick one or more) *
Required
How do you buy flowers? *
Required
Have you ever ordered a flower arrangement online? *
Where would you prefer buying your flowers? *
Where do you usually buy your flowers (for events, decoration, etc)? (Pick one or more) *
Required
How do you usually feel about your flower purchases (e.g. satisfied, disappointed, etc.)? Why? *
What do you mostly consider when choosing florists or flower shops to buy your flower needs or arrangements from? (Pick one or more) *
Required
Is the flower shop experience (shop ambiance and appearance; florist-customer interaction) also important for you? *
How important is it for online flower shops to inform customers about plant care?
Not important
Very important
Clear selection
What do you appreciate most about visiting local flower shops in person than when viewing/ordering online? (e.g. actual appearance of flowers, direct communication with the florist, etc.) *
Have you encountered problems when ordering flowers online? If yes, kindly explain. *
What are your main doubts or concerns when ordering flowers online? (e.g. quality, delivery, etc.) *
Do you find it hard to choose or decide which flowers to buy? *
How much time do you normally spend choosing floral arrangements? *
Which of the following do you prefer? *
Which of the following would interest you when looking for flower shops? (You may select many.) *
Required
Do you have any other comments or suggestions? Let us know!
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