Call for contributions on the upcoming workshop to be held in November.
Please note that the exact date of the workshop will be decided with the selected speakers.
Topic: Marketing/recruitment of international students.

In the 10th edition of the UNICA PR & Communication workshop, we would like to learn more about how marketing strategies for the purpose of recruitment at UNICA universities shaped after the pandemic. Was there any impact of the pandemic in enrollment rates? If yes, did it impact at all levels or just to one or more categories of students? How did the pandemic shape the expectations and decisions of international students? Did your university implement special recruitment measures during the pandemic? Are these measures still applying within your university? 

In this online workshop we would like to focus on one or more of the following topics:
- The new profile of universities and students in the post-pandemic
- Making your university distinct
- Adapting communication to country specificities (e.g. Chinese students)
- Uncertainty VS planning of the academic year
- Empathy marketing (not selling but provide assistance)
- The use of social media
- Maintaining a sense of community at distance
- The impact of online activities in university marketing 
- Changes in admission procedures and real time data collection
- Engagement with Alumni for the purpose of recruiting

We are looking forward to receiving your contribution!

Best regards,
The UNICA Team