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Your name and surname + your telegram nick (@ivanivanov) *
Listen carefully and answer the questions.
1. Where did Dezenhall get his first PR experience? In your opinion, why might this background be significant? *
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2. What three examples does Dezenhall give of PR rules which are wrong? *
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3. According to Dezenhall, what mistake do people make about apologies? *
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4. What strategy does Dezenhall recommend in a crisis, and why? *
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5. What point does Dezenhall make using the example of the wallet? *
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6. Who are the three characters Dezenhall says are present in any crisis, and why are they significant? *
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