Goal
To strengthen the staff and volunteer infrastructure to support the effective achievement of the future organizational goals.

WHY?
• Organizational operations are the responsibility of a few dedicated staff and volunteers.
• Staff and volunteers are at capacity.
• Current organizational infrastructure will not support expansion of programs.

Objectives
• Develop a succession plan for board members and other leaders.
• Complete an organizational review to establish the necessary staff structure to support the organization.
• Increase staff responsibility and accountability for the day-to-day matters that will allow the board to focus on strategic and governance matters.
• Increase staff responsibility to accountability to conduct operational matters that will support program and other leaders in the organization.

Goal
To ensure that everyone involved in GWSA, not only reflects our diverse community but that programs and services are diverse and equitable.

WHY?
• GWSA programs are currently, primarily offered in Guelph.
• GWSA membership does not reflect the cultural diversity of the geographical area.
• Programs do not reflect the interests of our diverse community.

Objectives
• Seek engagement from members and non-members about improvements required to create more diverse program offerings.
• Complete a gap analysis of all programs offered for older adults within the Guelph Wellington area.
• Develop a multi-year business plan to expand and improve programs.
• Create a culture of growth, innovation, and improvement.
• Develop partnerships with like-minded organizations to support development and expansion of programs and activities.

Goal
To build momentum and support for GWSA through communication to all GWSA stakeholders and our community that is clear and transparent.

WHY?
• Do not have up-to-date contact information for all members which is necessary to communicate more effectively.
• Need to modernize GWSA communication systems.
• Public is not aware of GWSA especially people who are new to the area.

Objectives
• Develop direct communication pathways to membership.
• Update GWSA technology to ensure it creates efficient and effective ways to communicate.
• Develop a communication plan to aid in understanding of older adult needs for social, recreational and education programs and to inform the community about GWSA.