5Ps: Product, People, Price, Place, Promotion

Product:
What is the idea/concept/product/service that you are presenting

People:
Who is for? Who are your early adopters if you are just starting? How many are they? Why are they your customers/users?

Price:
What is the price? e.g. 5€, 10€/month, F2P / Free to use, Premium features for 50€ etc. Why?

Place:
Where can you find it? e.g. website, store, address, next to X etc.

Promotion:
What is your marketing strategy plan? How does an ad campaign look like? Which channels?

BONUS 5 more Ps, if relevant, you could fill these too.

Promise:
What do you promise to your users / customers / followers? How do you deliver this.

Partners:
Who works with you? What collaborations could help you deliver what you promise?

Positioning:
How your concept/idea is positioned in the hearts and minds of your users/customers.
How do people think and talk about you when you’re not present or the Value Proposition that you offer with your concept/idea.

Proof:
What proof do you have, other than your opinion, that your concept works?
How do you validate your assumptions? e.g. reviews, desirability, protection/control

Pilot:
How will you start? How will you launch? How are the first steps of your project starting?
Think of a Netflix Series Pilot. Without it being successful/popular, there will not be the 8 seasons of Game of Thrones.