Fall Focus 2021
Focus on You. Focus on Success. Focus on Profit.

Denver, Colorado
August 27 - 31, 2021

Registration is free but required to help with meal planning.  Please fill out how many guests will attend each event.  

Schedule of events

Friday late afternoon and evening, August 27
Tour National Western Stock Show (NWSS), cattle display, and foot/leg scoring demonstration
Come see the progress made to the NWSS renovation. The NWSS is providing guided tours limited to our Fall Focus event. The Colorado Simmental Association is planning cattle displays at the grounds and the ASA will have live foot and leg scoring demonstrations. Come hungry as the Colorado Simmental Association is arranging a delicious BBQ dinner.

Saturday, August 28
Educational session at the DoubleTree
Join us for a day packed with educational sessions, featuring talks from Denver Nuggets operations  associate Jonathan Wallace; Colorado State University faculty animal breeding and PAP research team Drs. Tim Holt, Milt Thomas, Mark Enns, and Scott Speidel; voices from local feedlot industry and packers; and effective communication with the general public about animal agriculture from Dr. Alison Van Eenennam.  Lunch is provided.

Speakers include
Mr. Jonathan Wallace, Denver Nuggets
Dr. Tim Holt, Colorado State University
Dr. Milt Thomas, Colorado State University
Dr. Mark Enns, Colorado State University
Dr. Scott Speidel, Colorado State University
Dr. Tony Bryant, Five Rivers Cattle Feeding
Dr. Alison Van Eenennaam, University of California–Davis
Various ASA Staff

Watch for a detailed agenda on fallfocus.org and in the July/August issue of the Register.

Evening meal and social at the DoubleTree with a celebration of last year’s Golden Book Award recipients and outgoing ASA trustees.  

Sunday, August 29

Interactive committee meetings and staff presentations  
Join the ASA trustees to discuss critical issues in each of the five standing committees and hear staff reports in various areas.
Lunch provided

Monday, August 30
Board meeting continues; all are invited to stay
Lunch provided

Tuesday, August 31
Board meeting continues; voting on resolutions and directives



Watch for more details at fallfocus.org and in the Register
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