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Women's Fashion & Mary Quant
Help me gain a better understanding of my Target Market.
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What age group do you fall into?
18-24
25-30
31- 36
37- 43
44-50
50-55
56-60
60+
Clear selection
What is your current occupation?
Your answer
On a scale of 1(not at all important) - 5(extremely important), How important is sustainability in clothing to you?
Not at all important
1
2
3
4
5
Extremely important
Clear selection
Where do you currently live?
Your answer
Do you live in a city?
In a city
Outside of a city
Clear selection
How much of your wardrobe is thrifted (brought from second hand/charity/vintage stores)?
Most of my wardrobe
1
2
3
4
5
None of my wardrobe
Clear selection
How often do you buy clothes?
More than once a month
Once a month
Once every two months
Less frequently than this
Clear selection
Would you rather shop online or in store?
Online
Instore
Clear selection
How important is a brands social media presence in influencing what you buy?
Not at all important
1
2
3
4
5
Extremely important
Clear selection
Do you make any of your own clothes?
Yes
No
Clear selection
Would you like to be able to make your own clothes?
Yes
No
Clear selection
Have you heard of British Designer Mary Quant?
Yes
No
Clear selection
Are you aware of Mary Quant's influence in womenswear?
Yes
No
Somewhat
Clear selection
How do you know of this designer? (leave blank if you do not know)
Your answer
Describe the fashion in this photo in one word.
Your answer
What decade do you think is the most iconic in terms of fashion?
1950s
1960s
1970s
1980s
1990s
2000s
2010s
2020s
Other
Clear selection
If you chose other, which decade?
Your answer
Which decade are you most influenced by when styling your outfits?
Your answer
Where do you most commonly look for fashion inspiration?
Instagram
Pinterest
What people are wearing on the street
Magazines
Other
Clear selection
If you picked other, where do you find your inspiration?
Your answer
Do you follow fashion trends?
All of the time
Most of the time
Sometimes
Never
Clear selection
What frustrates you the most about shopping for clothes?
Your answer
How influenced are you by shop windows, when deciding to enter a shop?
Not at all influenced
1
2
3
4
5
Extremely influenced
Clear selection
How important is it that a brand has a smooth and modern online experience to you?
Not at all important
1
2
3
4
5
Extremely important
Clear selection
What is most likely to draw you to a brand over its competitor?
Social Media Presence
Reviews
Television Ads
Special offers
Clear selection
What do you think is the ideal price for a woman's dress?
Your answer
What is the most you would spend on an item of clothing?
Your answer
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