Alcoholic Beverages Online Research Pre-Screener Form
Topic: Alcoholic Beverages

2 Part Study:

Phase 1 (1/24-1/30): 5 days on Online tasks, We will ask you to talk about the types of drinks you like, ask for your feedback on a new concept, ask you to upload some images, including from a visit to a liquor store completed whilst the online platform is open. $200 incentive

Phase 2 (if selected from Phase 1): 60 minute 1:1 Zoom call with researcher, $100 incentive


*Please make sure all the answers you provide below are answered with only the most honest and accurate information. We pride ourselves in providing our clients with the best possible respondents for our project. If we find out the information you have provided is not accurate, you will be removed from our database and will not be asked to participate in future research studies with Honest Recruiting Services, LLC.

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Email *
Name (first and last): *
Age: *
Gender *
Phone Number: *
Which of the following best describes your Ethnicity? *
What is your Highest Level of Education? *
Which of the Following Best Represents your Household Income (parents income included if you live with them still)? *
Which of the following best describes your current relationship status? *
Are you currently…? *
Are you currently employed? If so, what is your current job title? *
Do you or does any member of your family or a close friend work for any of the following?   *
Required
What STATE do you live in? *
What CITY do you live in? *
What COUNTY do you live in?
Approximately, how many times have you participated in an online panel, interview or group discussion for the purpose of market research in the past six months? *
Do you drink alcoholic beverages on a regular basis? *
How closely do you follow food and drink trends… would you say very closely, fairly closely, or not at all? *
Which of the following statements best describes your lifestyle? Select all that apply
Please read the below statements and  tell me whether this statement describes you or not: *
Yes, does describe me
No, does not describe me
I like to keep up to date with new culture and ideas
I try to listen to music that is outside the mainstream.
I like to go to bars that sell premium cocktails and/or craft beers
I am generally among the first of my friends to discover new things.
I am an explorer. Travelling abroad and exploring new cultures is one of my favorite things to do (at least pre-Covid).
Discovering new things my city has to offer is essential to me.
I like to experiment with new recipes for food and/or drinks and invite friends over to try them out
I like to try new cuisines and I’m interested in exotic flavors.
Which of the following categories of alcohol do you drink on a regular basis? Select all that apply *
Required
How often (if ever), do you drink PRE-MADE Margaritas? *
Which brands of Pre-made, Ready to SERVE (larger bottles with multiple servings) margaritas have you tried in the past 6 months (if any)? *
Required
Which brands of Pre-made, Ready to Drink (Single serve cans or bottles) margaritas have you tried in the past 6 months (if any)?
Aside from pre-mixed Margaritas,  I also want to ask you about drinking other pre-mixed cocktails (e.g. Mojito, Mules, Paloma… ) that you drink – how often do you drink these? *
In relation to pre-mixed cocktails (aside from Margaritas), which brands of larger bottle/750ml/1.75ml have you drunk in the past 6 months? *
Required
In relation to pre-mixed cocktails (aside from Margaritas), which brands of single serve cans or bottles have you drunk in the past 6 months? *
Required
Thinking about larger sizes (750ml/1.5 l) of Margarita/other Pre-mixed Cocktails  (rather than single serve cans or small bottles)  how do you feel about purchasing products in these formats?   *
When it comes to pre-mixed cocktails, are you open to choosing and drinking both spirit and malt based and wine based products? *
Aside from pre-mixed cocktails, do you also drink cocktails made up from ‘fresh’ ingredients (whether in home, and/or in a bar or restaurant)? *
Which varieties or flavors of ‘fresh’ cocktails and drinks from the following list have you had in the past year?  
Tell me if you strongly agree, somewhat, somewhat disagree or strongly disagree with the following statement. *
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
I am always on the lookout for new and different alcoholic drink brands
I am willing to pay more for premium brands
I am open to trying something new or different in a bar, liquor store or with friends
I am interested in and curious about discovering food and drink from different cultures
Do you currently live...? *
Tell us about your favorite alcoholic drink and what makes it your favorite? *
How did you hear about this opportunity? *
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