CCE-206 MKT SC – MKT- 02 Consumer Behaviour
MBA-I SEM-II 2021-22 CCE

S. P. Mandali's
Prin. N.G.Naralkar Institute of Career Development & Research
536 Shaniwar Peth, Appa Balwant Chowk (ABC Chowk) Pune-411030


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CCE-206 MKT SC – MKT- 02 Consumer Behaviour
MBA-I SEM-II 2021-22 CCE

1. The buying process starts when the buyer recognizes a _____

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2.If performance meets consumer expectations, the consumer is _________.

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3. CDM stands for ________

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4. First stage in the basic model of Consumer Decision Making is ______

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5. Second stage in the Consumer Decision Making model is ______

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6. The final stage in the Consumer Decision Making model is ______

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7. The customer or consumer is __________when actual performance exceeds the expected performance of the product.

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8. Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.    

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9. When goods and services are purchased for use in the production or assembling of products that are sold and supplied to others is known as ______

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10. _____________is displayed by a person while buying milk.

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11. ___________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

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12. Soft drinks, ice creams, chocolates and biscuits are products that fall under ________ buy category

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13. _______ involves no decision making at all.

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14. _________ refers to limited search by consumer before taking decision.

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15. _________ reflects a high level of purchase involvement.

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16. Information search can be explained in terms of ______

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17. _________ reflects a high level of purchase involvement.

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18. _________ where consumers look for quality in brands when shopping.

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19. Consumers in __________ are brand conscious because of the prestige associated with these brands

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20. ______ refers a small section of consumers who want to try and experiment with new products and new variants of existing products.

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21. This style attempts to focus on the best power gain not just the price but enhanced price performance equation.

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22. This type of consumer buys without much analysis or information.

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23. The confusion arises out of the fact that consumers don’t understand the technological terms and information. This is an example of _______

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24. _____ refers to the consumer who even stick to the brand across product categories brought over a period of time.

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25.Which of the following terms refers to an

appraisal that is too open to interpretation?
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