IKEA India: Understanding Home Furnishing Preferences & Challenges
Help IKEA India better serve your home furnishing needs! This quick 2-minute survey aims to understand what inspires or stops you from choosing IKEA, your preferences for furniture (DIY vs. ready-to-use), and how we can improve your shopping experience. Your anonymous feedback will directly shape IKEA’s strategies to become India’s most loved home partner. Thank you for making IKEA more ‘Indian’!
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1. Your locality *
What do you like about IKEA? *
Required
What makes you choose IKEA over other furniture providers? *
Required
2. If you haven’t shopped at IKEA, what stopped you? *
Required
3. Preferred furniture type *
4. How do you prefer to purchase furniture? *
5. What would make you visit an IKEA store? *
Required
How are IKEA products generally priced compared with the following? *
Much cheaper
Slightly cheaper
About the same
Slightly more expensive
Much more expensive
Not sure
Local carpenters
Pepperfry / Urban Ladder
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